One of the most useful e-travel websites available is www.tripadvisor.com offering peronalized ideas and low price offers for the desired destination.
Some of the major keys to Tripadvisor's success could be:
- Personalized accomodation recommendations
- Car rental offers
- Flight search
- Package deals
- Cruises
- Price comparison engine
- Customer reviews with destination and accomodation ranking system based on which the site chooses the recommendations
- Contextual linking Technology which places links to other agents' specific sites offering the advertised travel deal.
- Offers blog services where travel stories and experiences are shared.
Business Model Details:
- Takes place in a public e-arketplace between the traveler and other travel agents.
- Functions as an intermediary between the above mentioned parties.
- Has a diplay advertising and pay-per-click advertising revenue model (similar to Google).
Overall, www.tripadvisor.com is a major travel resource site which by itself is not a travel agent. It just choses through its intelligent agents what is best for the potential customer's taste and needs.
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