The http://www.pamediakopes.gr/ site, is an on-line travel agency shop in which anyone can reserve vocations includingair flight tickets, ferry tickets, hotel reservations and everything that might need on vocations. The services that are provided are below
- General information
- Reserving and purchasing tickets, accommodations & entertainment
- Travel tips
- Electronic travel magazines with discount offer
- On line reservation of flight and ferry tickets
- Car Rental Services
- Physical Travel Agency as support center
Trying to identify the adopted business model of the above- mentioned site, we result in the below:
- transaction broker business model with affiliate fees
The main potential benefits that the company might extract are the below
- Better information to the customers
- Word of mouth Loyalty
- Promotion tactics through discount campaigns
- Customers themselves can promote and add value to the main company
- Conduct researches of the favourite vocation places
On the other hand there might be some limitations on the operation of the blog such as:
- Competitors might disrepute the company
- Unsatisfied customers may denigrate the company’s reputation
- Extra operational costs for supporting and maintaining additional sites
- Customers might not be willing to participate to the site’s blog.
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