1.4 million Subscribers and 980,000 unique visitors per month across Europe, http://www.lastminute.com/has become the number one on-line destination for leisure travelers.
Business model:
Intermediaries take the role of bringing tourism suppliers and Potential customers. utilized two business strategies: The merchant model, Dynamic packaging.
Revenue model:
Lastminute.com receives an inventory of products and services from suppliers at negotiated rates. then determines the price of the final product/service by raising the negotiated rates to make up for its own costs and to account for a profit (commission based).
Blogs Benefits to E-Tourism websites:
* Learn from other tourist’s experience.
* Tourism companies Communicate, talk informally with customers, vendors, business partners & employees.
* Up-to-date Information: to keep customers apprised of new service.
* Build a Reputations demonstrate expertise in tourism business areas.
Blogs limitations to E-Tourism websites:
* Could affect the sales of some tourism companies' especially small ones.
* Could increase the competition between tourism companies.
